Toyota Camry TikTok Effect
A social-first campaign that reimagined automotive marketing through a custom TikTok branded effect. Partnering with creators across Beauty, Comedy, and Lifestyle verticals, we developed authentic content that showcased the Camry's personality while integrating naturally into TikTok's ecosystem.

 The campaign reached 47.5M views with a notable 8.08% click-through rate, generating 672,003 clicks from 8.3M impressions. Creator content consistently outperformed benchmarks with engagement rates up to 0.69%, while earning 5,000+ saves across three videos. By prioritizing authenticity and creative freedom, we achieved significant organic reach alongside paid promotion, with 3.6M organic views complementing 43.8M paid views.