I created this reel to demonstrate how strategic creative drives revenue at Oracle. The featured work contributed to closing over $128M in ARR for Oracle Cloud products.
Here are some of the projects:
Oracle NA Sales Kickoff FY23
I led creative direction for Oracle's first hybrid sales event post-pandemic, designing presentations, video production, and interactive experiences. We implemented RFID-enabled badges for real-time engagement and partnered with visual scribes to create live graphic recordings that enhanced the hybrid experience.
Oracle Enterprise360
A unified brand identity system for Oracle's cloud platform that bridges internal and external communications. The design evolves Oracle's iconic "O" into a dynamic symbol representing interconnected cloud solutions. The visual system uses color to differentiate key business functions while maintaining a cohesive brand narrative about connectivity and security. Enterprise360 serves as internal branding for training and demos, while externally it extends to the campaign "Create Your Tomorrow, Today."
Designed the complete UX/UI for Oracle's strategic messaging platform, enabling enterprise sales teams to quickly find and deploy the right content for complex B2B deals.