Oracle Creative Impact Reel
A strategic video presentation showcasing key creative projects that helped drive $128M in Annual Recurring Revenue (ARR) for Oracle Cloud products. The reel demonstrates how creative direction and design thinking contributed to successful business outcomes and team achievements across the organization.
Oracle NA Sales Kickoff FY23
Oracle's first hybrid sales event following the pandemic, combining virtual and in-person experiences to launch the fiscal year. Led creative direction for presentation design, video production, and interactive experiences. Implemented RFID-enabled badges for on-site engagement and partnered with visual scribes to create real-time graphic recordings, enhancing the hybrid format.
Oracle Enterprise360
A unified brand identity system for Oracle's cloud platform that bridges internal and external communications. The design evolves Oracle's iconic "O" into a dynamic symbol representing interconnected cloud solutions. The visual system uses color to differentiate key business functions while maintaining a cohesive brand narrative about connectivity and security. Enterprise360 serves as internal branding for training and demos, while externally it extends to the campaign "Create Your Tomorrow, Today."