Creative Direction & Strategy
Led design and strategy across projects totaling over $700M in value. Work spans UX/UI, art direction, and experiential design for global brands, with focus on driving business results.

TRS pensions

SITUATION:
Accenture wanted to grow their business with TRS Pension. We developed a series of design thinking workshops to discover insights and develop a strategic concept to sell Accenture’s solution.

DISRUPTION SESSION KEY TAKEAWAYS

STRATEGY:
Making it easy for members to be smarter about their financial fitness.

MESSAGES:
• Drive customer satisfaction

• Reduce cost per member

• Engage more effectively

• Improve internal efficiency and productivity

• Start quickly with minimal investment

CLIENT REACTION:
It’s about time someone created a solution like this for the pension industry.

Accenture Interactive + Elanco
PetConnect is a technology platform by Accenture that focuses on pet care solutions. To prepare for the proposal meeting, we developed a set of strategies to involve the customer before and during the presentation.

Strategy Presentation