Fanta X Beetlejuice Collaboration

The Background

When Beetlejuice Beetlejuice hit theaters, Coca-Cola spotted the perfect opportunity to stir up some supernatural excitement with their Fanta partnership. They needed to create buzz across 37 countries during spooky season, driving Halloween momentum while showcasing the film and their limited-edition Beetlejuice flavors.

The Execution

I led the user experience strategy from concept to launch, partnering with designers and developers to shape UI design and interaction flow across mobile and web platforms for all 37 global markets.

The Results

Fans embraced the spooky-fun experience across all markets, generating 7.2M page views on the platform, 6.3M participants engaged globally, and 22,600 prizes claimed across all markets.

The focus on seamless brand integration paid off, creating a Halloween activation with users returning to explore different aspects of this collaboration that exceeded expectations across all target markets.